Today, Brighton Fringe, England’s largest open-access arts festival, announces that the open design brief for its 2021 festival goes live. The design brief for Brighton Fringe 2021 includes the core branding for the 2021 marketing campaign and is translated across all marketing materials, including print and outdoor advertising, social media, website, mobile app and email marketing.
This is the first year that Brighton Fringe won’t be producing a brochure, and are therefore looking to work with an artist, designer or animator to create branding for their digital platforms.
“As the global pandemic and successive lockdowns have taken their toll on our lives, we have had time to reflect on what is most important to us, and also what we have missed.” said Brighton Fringe’s CEO, Julian Caddy. “The arts have been hit hard, and 2021 will be another uncertain year, but the value of creativity and community feel somehow more vital than ever before to help us cope and overcome these challenges. So Brighton Fringe, as a universal platform which supports creators of all backgrounds and art forms, invites everyone to celebrate and enjoy.”
The 2021 theme is ‘Celebrate’. Despite the effects that COVID-19 continues to have on the world, Brighton Fringe is ready to celebrate. They want to celebrate the arts, the creativity of artists and audiences, the resilience of our colleagues and friends and the always unpredictable nature of Fringe Festivals. You can read the full brief here.
“[It was] a wonderful and unique opportunity to reflect the spirit of Brighton Fringe and be really creative,” said Mark Oliver, the illustrator of the 2019 Brighton Fringe theme ‘Dare to Discover’. “I’m immensely proud to have been a part of it.”
The submission deadline for proposals is midnight Weds 25 Nov 2020
Brighton Fringe is an open-access arts festival held annually in Brighton and Hove, England. Dating back to 1967, it became an independent, registered charity in 2006. It is the largest annual arts festival in England and one of the largest fringe festivals in the world. In 2019 there were more than 4,500 performances and events across 4 weeks.
Brighton Fringe 2021 will take place from Fri 7 May – Sun 6 June 2021. Registrations to take part in the festival open on Mon 14 Dec 2020.
Help secure a bright future for Brighton Fringe – donate online or text BTNFRING to 70970 to donate £5.